Who's Online
We have 5 guests onlineCool Links
| "Indiana Jones" trailer runs on widget power |
| Written by Irfan |
|
When a second trailer for "Indiana Jones and the Kingdom of the Crystal Skull" premieres online this week, it should spread as fast as the first, thanks to a widget.Paramount is counting on the small, portable applications that can be posted on blogs and social networks to maximize the exposure for its trailers. The first "Skull" trailer, released in February, has racked up millions of views.
Paramount turned to widget provider Clearspring for "Skull," and will offer a contest with the release of the second trailer. The two fans who manage to distribute their "Skull" widgets most will win trips to the world premiere of the movie and the chance to be red-carpet correspondents in footage that will be streamed onto the "Skull" widgets after the premiere.
"I think the reason that studios are excited about widgets is that word-of-mouth and buzz is what Hollywood is after all the time," said Peggy Fry, senior vice president of sales and client services at Clearspring. "If you think about it, what a widget is, it's a digital version of word-of-mouth."
Clearspring also is creating widgets for Paramount's Mike Myers comedy "The Love Guru," which will include exclusive viral videos of Myers in character. The widgets, which launched Monday, will live on Myers' Guru Pitka MySpace page, where his character will blog about love advice, as well as on Facebook, YouTube and other social networking sites.
Read full article @ Reuters
Set as favorite
Bookmark
Email this
Hits: 471 Trackback(0)
Comments (0)
 Write comment
|
TrackBack URI for this entry
| Related articles: |
|---|
|